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Web Designer | Developer | Creative

Rafael Grobelski

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Hi! I’m Rafael — a web designer, developer, and creative with a passion for crafting beautiful, functional, and user-friendly websites.

With over 15 years of industry experience, I’ve had the privilege of working with a diverse range of clients — from small startups to global corporations.
Throughout my career, I’ve developed a sharp eye for detail and a deep understanding of what makes a website stand out in today’s competitive digital landscape.

Whether I’m building a site from the ground up or giving an existing one a fresh new look, my goal is always the same: to create an engaging online experience that helps my clients succeed.

Here, you’ll find a selection of my recent projects — from e-commerce platforms and landing pages to web apps, prototypes, and style guides. Each one is unique and tailored to meet the specific goals of the client.

Take a look around!
I’d love to help bring your digital vision to life.

Beautiful on the outside, smart on the inside.

Webdesign

Your website is your digital handshake — let’s make it a good one. I design clean, modern, and responsive sites that not only look great but work beautifully on every screen.

Web
Design that feels as good as it looks.

UI & UX

Good design is invisible — it just feels right. I create user interfaces that are easy to use and a joy to explore, blending smooth interactions with thoughtful layouts.

UI
Let’s make your brand unforgettable.

Design & Branding

From logo to look & feel — I help shape your visual identity. Whether you’re starting fresh or need a style refresh, I’ll craft a brand presence that sticks (in a good way).

Des
Because sometimes pixels say it better than words.

Video

Sometimes words aren’t enough. I create eye-catching video content and motion design that helps tell your story, grab attention, and make your brand move — literally.

Vid
Be seen, be clicked, be remembered.

SEO & SEA

What’s the point of a beautiful website if no one sees it? I’ll help boost your online visibility with smart SEO and SEA strategies — so your ideal clients find you first.

SEO
Ideas to interfaces, start to finish.

App Design & Dev

Whether it’s a mobile app or a slick web tool, I turn ideas into interactive experiences. From first sketch to final code, I focus on clean design, smooth functionality, and user-friendly flows — so your app not only works great, but feels great too.

App
Click. Add to cart. Repeat.

E-Commerce

Let’s turn browsers into buyers. I build online shops that are fast, secure, and fun to use — from product pages to checkout, everything flows smoothly.

E-C

Skills

Strategy & Concept

Creative Direction – Idea leadership & visual concept development

Storytelling & Structure – Target audience-oriented narrative for brands and projects

Project Planning & Roadmaps – From idea to launch with a clear workflow


Design & Branding

Visual Identity Design – Brand development, logos & design systems

UI/UX Design – User-centered interfaces for web & mobile

Corporate Design – Consistent design for print, digital & social media


🎥 Video & Motion

Video Editing – Editing, color grading, audio & story structure

Motion Design / Animation – Explainer videos, animated elements, logo animations

Cinematic Visuals – High-end look for image films & campaign videos


📈 SEO & SEA (Performance Marketing)

On-Page SEO – Technical structure, loading speed, keyword strategy

Google Ads & Campaign Planning – Targeted SEA for local & nationwide reach

Analytics & Optimization – Tracking, conversion goals, and data-driven decisions


🖥️ Web & App Development

Next.js / React – Modern web development with a focus on performance & scalability

Tailwind CSS / Design Systems – Clean, modular frontend implementation

CMS Integration (WordPress) – Flexible and easy to maintain for clients


🛠️ Tools & Workflows

Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Photoshop)

Figma (Prototyping & UI design)

DaVinci Resolve (Grading & post-production)

WordPress & WooCommerce

Google Tools (Ads, Search Console, Tag Manager, Analytics)

LiteSpeed Web Server – Fast, scalable hosting solutions with high performance

Linux / Terminal – Confident handling of Linux servers and shell commands

Deployment & Hosting – Going live with web projects using FTP, SSH, and CI/CD workflows

MySQL / Databases – Structured management of web projects and CMS systems

Performance Optimization – Page speed, caching, and Core Web Vitals

Awards

Bachelor of Arts Warsaw, PL

Polish-Japanese Institute of Information Technology in Warsaw (PJWSTK) (2004-2008)

Gamestar / PC World

Warsaw, PL (2004-2007) Redakteur für Hardware & Flash Online Editor

GOD / Hyand

Braunschweig, DE (2012- )
Designer & Web Developer

“Working with Rafael was an absolute pleasure. His eye for detail, creative vision, and technical skills brought our website to a whole new level. He understood exactly what we needed — and delivered more than we expected.”
Olaf Jaeschke
“Rafael combines design and development like few others. From UX flow to final polish, everything just made sense. Our project ran smoothly, hit deadlines, and the end result looks fantastic. Highly recommended!”
Andrej Krahne
“What impressed me most about Rafael was his ability to translate complex ideas into simple, elegant solutions. He’s fast, reliable, and really knows how to make a brand stand out online.”
Andreas Tingvall