Rafael Grobelski

With over 15 years of industry experience, I’ve had the privilege of working with a diverse range of clients — from small startups to global corporations.
Whether I’m building a site from the ground up or giving an existing one a fresh new look, my goal is always the same: to create an engaging online experience that helps my clients succeed.
Take a look around!

Webdesign
Your website is your digital handshake — let’s make it a good one. I design clean, modern, and responsive sites that not only look great but work beautifully on every screen.

UI & UX
Good design is invisible — it just feels right. I create user interfaces that are easy to use and a joy to explore, blending smooth interactions with thoughtful layouts.

Design & Branding
From logo to look & feel — I help shape your visual identity. Whether you’re starting fresh or need a style refresh, I’ll craft a brand presence that sticks (in a good way).

Video
Sometimes words aren’t enough. I create eye-catching video content and motion design that helps tell your story, grab attention, and make your brand move — literally.

SEO & SEA
What’s the point of a beautiful website if no one sees it? I’ll help boost your online visibility with smart SEO and SEA strategies — so your ideal clients find you first.

App Design & Dev
Whether it’s a mobile app or a slick web tool, I turn ideas into interactive experiences. From first sketch to final code, I focus on clean design, smooth functionality, and user-friendly flows — so your app not only works great, but feels great too.

E-Commerce
Let’s turn browsers into buyers. I build online shops that are fast, secure, and fun to use — from product pages to checkout, everything flows smoothly.
Skills
Strategy & Concept
• Creative Direction – Idea leadership & visual concept development
• Storytelling & Structure – Target audience-oriented narrative for brands and projects
• Project Planning & Roadmaps – From idea to launch with a clear workflow
Design & Branding
• Visual Identity Design – Brand development, logos & design systems
• UI/UX Design – User-centered interfaces for web & mobile
• Corporate Design – Consistent design for print, digital & social media
🎥 Video & Motion
• Video Editing – Editing, color grading, audio & story structure
• Motion Design / Animation – Explainer videos, animated elements, logo animations
• Cinematic Visuals – High-end look for image films & campaign videos
📈 SEO & SEA (Performance Marketing)
• On-Page SEO – Technical structure, loading speed, keyword strategy
• Google Ads & Campaign Planning – Targeted SEA for local & nationwide reach
• Analytics & Optimization – Tracking, conversion goals, and data-driven decisions
🖥️ Web & App Development
• Next.js / React – Modern web development with a focus on performance & scalability
• Tailwind CSS / Design Systems – Clean, modular frontend implementation
• CMS Integration (WordPress) – Flexible and easy to maintain for clients
🛠️ Tools & Workflows
• Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Photoshop)
• Figma (Prototyping & UI design)
• DaVinci Resolve (Grading & post-production)
• WordPress & WooCommerce
• Google Tools (Ads, Search Console, Tag Manager, Analytics)
• LiteSpeed Web Server – Fast, scalable hosting solutions with high performance
• Linux / Terminal – Confident handling of Linux servers and shell commands
• Deployment & Hosting – Going live with web projects using FTP, SSH, and CI/CD workflows
• MySQL / Databases – Structured management of web projects and CMS systems
• Performance Optimization – Page speed, caching, and Core Web Vitals
Awards




Polish-Japanese Institute of Information Technology in Warsaw (PJWSTK) (2004-2008)

Warsaw, PL (2004-2007) Redakteur für Hardware & Flash Online Editor

Braunschweig, DE (2012- )
Designer & Web Developer

“Working with Rafael was an absolute pleasure. His eye for detail, creative vision, and technical skills brought our website to a whole new level. He understood exactly what we needed — and delivered more than we expected.”
“Rafael combines design and development like few others. From UX flow to final polish, everything just made sense. Our project ran smoothly, hit deadlines, and the end result looks fantastic. Highly recommended!”
“What impressed me most about Rafael was his ability to translate complex ideas into simple, elegant solutions. He’s fast, reliable, and really knows how to make a brand stand out online.”